What is Keyword Research? SEO Guide for Beginners

Himanshu Nigam
May 1, 2025

What is Keyword Research?

Keyword Research ek process hai jisme hum aise words aur phrases dhoondhte hain jo log Google ya kisi bhi search engine mein search karte hain.
Ye SEO ka sabse pehla aur important step hota hai.

Agar aap sahi keyword use karte ho, to aapki website ya blog post search results mein upar dikhegi, jiska matlab hai zyada traffic aur zyada readers/customers.

Example : Jaise agar koi “best phone under 15000” search karta hai, to yeh ek keyword hua.

Aap apne blog ya website mein aisi hi searched queries ko target karte ho jisse aapki site search results mein aaye aur traffic mile.

Why is Keyword Research Important?

Aapko lagta hai jo aap likh rahe ho wo log padhenge – lekin agar uss topic ko koi search hi nahi kar raha, to aapka content waste ho sakta hai.

Keyword Research se fayda:

Aap exact topics pe likhte ho jo log dhoondh rahe hain
Aapka content Google pe rank karega
Aapko organic (free) traffic milega
Business ho to sales aur leads milengi

Types of Keywords (Keyword ke prakar)

Keywords alag-alag types ke hote hain, jinhe samajhna important hai:

1. Short-Tail Keywords

Short-tail keywords wo hote hain jo 1 ya 2 shabdon ke chhote aur general keywords hote hain. Ye broad topic ko cover karte hain.

Sirf 1 ya 2 shabdon wale keywords
Example: SEO, Shoes, Marketing
Zyada competition hota hai
Difficult to rank

Why is it important?

Inka search volume high hota hai, matlab bahut log inhe Google pe search karte hain.
Lekin inka competition bhi high hota hai – naye websites ke liye rank karna mushkil hota hai. Ye zyada tar big brands use karte hain.

2. Long-Tail Keywords

Long-tail keywords 3 ya usse zyada shabdon wale specific aur detailed keywords hote hain. Ye ek particular query ko target karte hain.

3 ya usse zyada shabdon wale
Example: Best SEO tools for beginners
Kam competition + zyada targeted users
Asaani se rank karne ke chances

Why is it important?

Inka search volume kam ho sakta hai, lekin ye zyada targeted hote hain.
Aise log jo inhe search karte hain, wo generally ready hote hain kuch action lene ke liye (like buying or signing up).
Naye bloggers ya businesses ke liye ye keywords best hote hain.

3. LSI Keywords (Latent Semantic Indexing)

LSI keywords wo hote hain jo aapke main keyword se related hote hain. Ye Google ko help karte hain samajhne ke liye ki aapka content kis topic pe hai.

Related ya similar keywords
Google ko samajhne mein help karte hain ki content kis topic pe hai
Example: digital marketing ke LSI ho sakte hain online branding, content marketing

Why is it important?

LSI keywords se content ka context strong hota hai, aur Google ko lagta hai ki aapne valuable, natural aur informative content likha hai.
Ye aapke SEO ko improve karta hai bina keyword stuffing ke.

How to Do Keyword Research (Kaise karein keyword research)

Yeh steps follow karo:

Step 1: Think Like Your Audience

Sochiye ki aapka user kya search karega? Uske dard (pain points), doubts aur needs kya hain?

Example: Agar aap laptop ke bare mein blog likh rahe ho to user search karega:

“Best laptop under 40000”
“Student ke liye laptop kaunsa sahi hai?”

Step 2: Use Keyword Research Tools

Free aur paid tools ka use karke aap keywords dhoondh sakte ho:

Google Keyword Planner – Free tool by Google
Ubersuggest – Neil Patel ka easy-to-use tool
Answer the Public – Question-based keywords milte hain
SEMrush / Ahrefs – Paid, professional tools

Step 3: Analyze Keyword Metrics

Kisi keyword ko use karne se pehle uske 3 cheezein dekho:

Search Volume – Har month kitne log search kar rahe hain
Keyword Difficulty (KD) – Us keyword pe rank karna easy hai ya tough?
CPC (Cost Per Click) – Kitna paisa log ads mein laga rahe hain (commercial value)